Redefining Masculinity for the Modern Age - Engaging Men Program - Launch Event

  • 20 Mar 2025
  • 18:30 - 21:30
  • Full Circle, Chau. de Vleurgat 89, 1050 Ixelles

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In a time when conversations around masculinity and gender equality are more critical than ever, Professional Women International - Brussels (PWI) is proud to launch the Engaging Men Program—an initiative that invites men to be active allies in shaping a more inclusive and balanced future.

We are honored to welcome Robert Baker, a global leader in engaging men in gender balance, as our keynote speaker. Robert is the Founder and CEO of Potentia Talent Consulting, a long-term PWN Global Ambassador. His extensive experience in mobilizing men to support gender equality includes his roles as Vice-Chair of European Women on Boards, Trustee of UN Women UK, and Trustee of One Loud Voice for Women and the Sister Sister Global Network.

Following the keynote, an expert panel will explore the redefinition of masculinity in today’s world, offering practical insights from corporate leaders across industries:

Panelists:

  • Robert Baker – Founder & CEO, Potentia Talent Consulting
  • Geert Maesmans – VP Research & Development, Cargill
  • Vera Klaus – Entrepreneurial Executive Search Director
  • Helena Jansson – Former Sr VP Finance International, FedEx

Why This Matters:

In a world where outdated notions of masculinity persist, and even ‘toxic masculinity’ is being normalized once again, we must ask ourselves: Will we allow this to happen? How can we redefine masculinity for a modern age—one that embraces balance, inclusion, and shared leadership?

Join us for an evening of thought-provoking discussions, powerful insights, and actionable takeaways to drive meaningful change.

Reserve Your Spot Now!

Together, let’s challenge the status quo and shape the future of leadership—one that includes everyone.

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