WS II : How to build a successful elevator pitch

  • 28 Feb 2013
  • 18:00 - 21:30
  • Quaker House, 50 Square Ambiorix, 1000 Brussels
  • 0


Registration is closed

How to build a successful elevator pitch

Your elevator pitch is a short summary of your service, product, or company and how it adds value to customers. It’s a useful tool for communicating core information quickly that will hopefully yield you an invitation to have a longer conversation with potential clients down the road.

The problem with most elevator pitches is that they get crafted on paper but not adjusted to sound like how a real person speaks. The majority come across as synthetic (“We help startups maximize their social media strategies to grow their customer base…). It’s one-way delivery system, designed to make a powerful, positive first impression, but listeners tend to feel “pitched at” rather than engaged with.

When you are so focused on making sure you sell the benefits because anyone could be a customer, you neglect a primary reason why people want to do business--because they connect with you. Not with your pitch, but with you.

Here are five areas we will focus on to elevate the delivery of your pitch:
  • Spoken versus written pitch
  • Pitch language
  • Turn your pitch into a question
  • Practice saying your pitch out loud, with feedback.
  • Making warm connections

 Our Facilitator:  Peter Nolan 

Peter Nolan is currently President of PA Nolan Associates, a consulting company focused on strategic execution.

He previously served as President, Residential and Light Commercial International Division (RLCI) of the Carrier Corporation, a division of United Technologies Corporation. Carrier is the global leader in Air Conditioning and Commercial Refrigeration Solutions. The company employed over 50,000 people with revenues of 15B$. 

Prior to joining Carrier, Peter served as Senior Vice President European Sales & Marketing with Electrolux AB. Electrolux where the global leader in Home Appliances and Floor Care products with a revenue of 15B$ and over 60,000 employees. Peter also worked with Mitsubishi Electric in an executive position for 9 years. 

Today Peter focuses his attention on clients in Europe, Middle East, Africa, and Asia.
 Specialties: Global Sales & Marketing, Business Reorganization and Turnarounds., Advising Market Entry Strategy, Board Advisor - Dealing with International Business, Motivational Speaking, Advanced messaging design and delivery.

Linkedin address :

Participation & how to reserve

The workshop is open to members and non-members. There are only 15 seats available, priority will be given to members.

Drinks and some finger food will be provided. catering by La table d'Arthur, Etterbeek

DATE:             Thursday, 28 February 2013

 TIME:             18:00-21:30

The session  will start at 18:30 and finish around 21:00

VENUE:           Quaker House,
                       Square Ambiorix 50
                       B-1000 Brussels (click for map)


Members:           €15 
Non-members:  €30

Fees covers a part of the logistic costs. 

Pre-registration and pre-payment (preferably via PayPal) 
compulsory before 25 February 

ING 363-0307521-71
IBAN: BE49 3630 3075 2171 - BIC: BBRUBEBB

No-shows or cancellations after registration deadline will be invoiced - cancellations should be sent to (

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