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WS II : How to build a successful elevator pitch

When
28 Feb 2013
18:00 - 21:30
Location
Quaker House, 50 Square Ambiorix, 1000 Brussels
Spaces left
0

Registration

* member price – €15.00
EPWN member – €15.00
non-member price – €30.00
PWI Guest

Registration is closed

How to build a successful elevator pitch

Your elevator pitch is a short summary of your service, product, or company and how it adds value to customers. It’s a useful tool for communicating core information quickly that will hopefully yield you an invitation to have a longer conversation with potential clients down the road.

The problem with most elevator pitches is that they get crafted on paper but not adjusted to sound like how a real person speaks. The majority come across as synthetic (“We help startups maximize their social media strategies to grow their customer base…). It’s one-way delivery system, designed to make a powerful, positive first impression, but listeners tend to feel “pitched at” rather than engaged with.

When you are so focused on making sure you sell the benefits because anyone could be a customer, you neglect a primary reason why people want to do business--because they connect with you. Not with your pitch, but with you.

Here are five areas we will focus on to elevate the delivery of your pitch:

Spoken versus written pitch
Pitch language
Turn your pitch into a question
Practice saying your pitch out loud, with feedback.
Making warm connections

Our Facilitator: Peter Nolan

Peter Nolan is currently President of PA Nolan Associates, a consulting company focused on strategic execution.

He previously served as President, Residential and Light Commercial International Division (RLCI) of the Carrier Corporation, a division of United Technologies Corporation. Carrier is the global leader in Air Conditioning and Commercial Refrigeration Solutions. The company employed over 50,000 people with revenues of 15B$.

Prior to joining Carrier, Peter served as Senior Vice President European Sales & Marketing with Electrolux AB. Electrolux where the global leader in Home Appliances and Floor Care products with a revenue of 15B$ and over 60,000 employees. Peter also worked with Mitsubishi Electric in an executive position for 9 years.

Today Peter focuses his attention on clients in Europe, Middle East, Africa, and Asia.  Specialties: Global Sales & Marketing, Business Reorganization and Turnarounds., Advising Market Entry Strategy, Board Advisor - Dealing with International Business, Motivational Speaking, Advanced messaging design and delivery.

Linkedin address : be.linkedin.com/pub/peter-nolan/1b/5a0/384

Participation & how to reserve

The workshop is open to members and non-members. There are only 15 seats available, priority will be given to members.

Drinks and some finger food will be provided. catering by La table d'Arthur, Etterbeek http://www.latabledarthur.com/

DATE: Thursday, 28 February 2013

TIME: 18:00-21:30

The session will start at 18:30 and finish around 21:00

VENUE: Quaker House,
Square Ambiorix 50
B-1000 Brussels (click for map)

PAYMENT:

Members: €15
Non-members: €30

Fees covers a part of the logistic costs.

Pre-registration and pre-payment (preferably via PayPal)
compulsory before 25 February 2013:

ING 363-0307521-71
IBAN: BE49 3630 3075 2171 - BIC: BBRUBEBB

No-shows or cancellations after registration deadline will be invoiced - cancellations should be sent to (events@pwi.be)..

Stay tuned for information on our forthcoming events ....