WS III - RERUN : How to build a successful elevator pitch

  • 26 Mar 2013
  • 18:00 - 21:30
  • Quaker House, 50 Square Ambiorix, 1000 Brussels
  • 7


Registration is closed

How to build a successful elevator pitch

Due to high demand an extra 5 seats are open! Hurry to register!

REDO. After the success of the last month event and the demand from people that could not attend, we are redoing it.

Your elevator pitch is a short summary of your service, product, or company and how it adds value to customers. It’s a useful tool for communicating core information quickly that will hopefully yield you an invitation to have a longer conversation with potential clients down the road.

The problem with most elevator pitches is that they get crafted on paper but not adjusted to sound like how a real person speaks. The majority come across as synthetic (“We help startups maximize their social media strategies to grow their customer base…). It’s one-way delivery system, designed to make a powerful, positive first impression, but listeners tend to feel “pitched at” rather than engaged with.

When you are so focused on making sure you sell the benefits because anyone could be a customer, you neglect a primary reason why people want to do business--because they connect with you. Not with your pitch, but with you.

Here are five areas we will focus on to elevate the delivery of your pitch:
  • Spoken versus written pitch
  • Pitch language
  • Turn your pitch into a question
  • Practice saying your pitch out loud, with feedback.
  • Making warm connections

 Our Facilitator:  Peter Nolan 

Peter Nolan is currently President of PA Nolan Associates, a consulting company focused on strategic execution.

He previously served as President, Residential and Light Commercial International Division (RLCI) of the Carrier Corporation, a division of United Technologies Corporation. Carrier is the global leader in Air Conditioning and Commercial Refrigeration Solutions. The company employed over 50,000 people with revenues of 15B$. 

Prior to joining Carrier, Peter served as Senior Vice President European Sales & Marketing with Electrolux AB. Electrolux where the global leader in Home Appliances and Floor Care products with a revenue of 15B$ and over 60,000 employees. Peter also worked with Mitsubishi Electric in an executive position for 9 years. 

Today Peter focuses his attention on clients in Europe, Middle East, Africa, and Asia.
 Specialties: Global Sales & Marketing, Business Reorganization and Turnarounds., Advising Market Entry Strategy, Board Advisor - Dealing with International Business, Motivational Speaking, Advanced messaging design and delivery.

Linkedin address :

Participation & how to reserve

The workshop is open to members and non-members. There are only 15 seats available, priority will be given to members.

Drinks and some finger food will be provided. catering by La table d'Arthur, Etterbeek

DATE:             Tuesday, March 26th 2013

 TIME:             18:00-22:00

The session  will start at 18:30 and finish around 21:30

VENUE:           Quaker House,
                       Square Ambiorix 50
                       B-1000 Brussels (click for map)


Members:           €15 
Non-members:  €30

Fees covers a part of the logistic costs. 

Pre-registration and pre-payment (preferably via PayPal) 
compulsory before 22 March 

ING 363-0307521-71
IBAN: BE49 3630 3075 2171 - BIC: BBRUBEBB

No-shows or cancellations after registration deadline will be invoiced - cancellations should be sent to (

Stay tuned for information on our forthcoming events ....

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